Revelations, chapter 1

I love revelations. Not the chapter in the bible, due to my atheist ways, but finding something out for the first time (is there any other time to find something out?), particularly when the fact is clever, subtle or slightly geeky.

Notable revelations include tapping the 57, the solution to the Locked Lockers problem and the negative arrow in the FedEx logo, in both Latin and Arabic character-sets, to name but a few. The FedEx one has enthralled me, and here is an interesting interview with the brains behind the now eleven-year-old logo, Lindon Leader. My fascination is probably in some part related to my early days at Ogilvy.


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