Comments on: Loyalty case study: the coffee cart http://blog.osirra.com/2005/10/19/loyalty-case-study-the-coffee-cart/ Sat, 04 Feb 2012 23:35:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alan http://blog.osirra.com/2005/10/19/loyalty-case-study-the-coffee-cart/comment-page-1/#comment-1347 Alan Sun, 30 Oct 2005 04:45:33 +0000 http://www.osirra.com/?p=337#comment-1347 <p>"helping with boots advantage"? could have sworn your CV said that you were solely responsible for everything from concept to launch. that's why i hired you.</p> “helping with boots advantage”? could have sworn your CV said that you were solely responsible for everything from concept to launch. that’s why i hired you.

]]> By: Dan http://blog.osirra.com/2005/10/19/loyalty-case-study-the-coffee-cart/comment-page-1/#comment-1343 Dan Fri, 28 Oct 2005 09:29:39 +0000 http://www.osirra.com/?p=337#comment-1343 <p>Service, service, service. I prefer going to a Boots than a Superdrug because of the customer experience.</p> <p>Thanks for your comments :)</p> Service, service, service. I prefer going to a Boots than a Superdrug because of the customer experience.

Thanks for your comments :)

]]> By: Jo http://blog.osirra.com/2005/10/19/loyalty-case-study-the-coffee-cart/comment-page-1/#comment-1342 Jo Fri, 28 Oct 2005 07:16:15 +0000 http://www.osirra.com/?p=337#comment-1342 <p>Ok, but when most stores sell the same branded crap, how do you get loyalty when the product isn't the differentiator?</p> <p>How does Boots, Walmart or Auchan get loyalty, when price is the deciding factor?</p> Ok, but when most stores sell the same branded crap, how do you get loyalty when the product isn’t the differentiator?

How does Boots, Walmart or Auchan get loyalty, when price is the deciding factor?

]]> By: Dan http://blog.osirra.com/2005/10/19/loyalty-case-study-the-coffee-cart/comment-page-1/#comment-1340 Dan Tue, 25 Oct 2005 15:06:07 +0000 http://www.osirra.com/?p=337#comment-1340 <p>You promote loyalty by providing excellent, memorable service, high quality produce and an experience that you want to go back for, all at a competitive price.</p> <p>Pottery Barn offers good products with good service at a reasonable (not cheap, but reasonable) price. They don't reward my loyalty, but I go back.</p> <p>My coffee stand offers good coffee at a cheap price with memorable service. I go back, despite not having a buy-one-get-one-free voucher.</p> <p>This should be sufficient reward in itself.</p> You promote loyalty by providing excellent, memorable service, high quality produce and an experience that you want to go back for, all at a competitive price.

Pottery Barn offers good products with good service at a reasonable (not cheap, but reasonable) price. They don’t reward my loyalty, but I go back.

My coffee stand offers good coffee at a cheap price with memorable service. I go back, despite not having a buy-one-get-one-free voucher.

This should be sufficient reward in itself.

]]> By: Jo http://blog.osirra.com/2005/10/19/loyalty-case-study-the-coffee-cart/comment-page-1/#comment-1339 Jo Tue, 25 Oct 2005 04:05:42 +0000 http://www.osirra.com/?p=337#comment-1339 <p>so how do you promote loyalty without rewarding it then?</p> so how do you promote loyalty without rewarding it then?

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