“Rank after” dates

All food in the UK comes with a best before date, which I believe is defined by the manufacturer.

First of all, this date should be defined by an independent body. This would save the likes of Jif Lemon would likely be given a longer shelf-life than the ten months which they currently get (a cunning pancake day-related marketing ploy).

In addition to the best before date, food should be given two additional dates:

The superlative nature of the phrase best before suggests that the quality of the product is still above par after that date.

Depending on the day of opening, milk is generally good for a full day, possibly two, after the best before date. While dried and tinned goods don’t have a genuine expiry date, as far as I can tell.

Comments

One Response to ““Rank after” dates”

  1. Rob on October 19th, 2006 10:44

    It’s interesting you bring up milk like that.

    While living in the UK I often found that milk purchased from the local store (time this would probably be the Tesco Express or whatever by/in that filling station by Islington Green) would go off _before_ the ‘Best Before’ date on a regular basis.

    Now I’m in Aus I notice a couple of things…

    1. The ‘Best Before’ date on milk seems further in the future (we should do a comparison to check – perhaps it’s perception?).

    2. It never goes off before this date.

    I’ve put this down to the fact that fresh produce in general is transported and stored with more care here, and probably doesn’t travel as far or for as long.

    I recall that store outside Farringdon station which displayed fruit & veg outside, getting covered in pollution and sometimes cooking in direct sunlight in the summer. Said produce _never_ looked appealing to myself, and ofter looked, as Dan puts it – Rank!

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