Google’s growing chaos

I’m confused. Google has a lot of products nowadays. A non-exhaustive list of its biggest ones would include Search (along with its various nuances—Image Search, Blog Search, Book Search etc.), Mail, Maps, News, Froogle, Calendar, Documents & Spreadsheets, Photos (Picasa), Groups, Reader, Video and that’s by no means comprehensive.

Some of them are marketed on the various country homepages (Google US, Google UK etc.) just above the search bar. And some stuff is surfaced on top of some of its personalised services. But it’s not consistent. Here’s how it looks.

There just doesn’t seem to be a consistent aproach to this. Overall, it’s a mess. Google has got away with a shoddy user-experience for too long. It’s time to rationalise.

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