Me or you?

YouGov‘s branding seems odd to me. It strikes me that some branding people decided that they wanted to embrace the second person plural, so branded it such. But the people who use the site are, by definition, living life in the first person singular. And as a user, you has a different meaning than was intended by the branding folk. If anything, you for the user could be construed to mean government.

The same could be said of YouTube. And the BBC’s email address for sending pictures: But not of myspace or


2 Responses to “Me or you?”

  1. Jon on June 23rd, 2007 07:16


    This might help to shed some light on the whole ‘me or you’ thing…

    Puppetji vs Myspace vs Youtube

  2. Jon on June 25th, 2007 08:41

    Don’t know what happened to the link in my last comment – the linked address should be

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