Toothpaste madness

Colgate occupies a little over half of the toothpaste-dedicated shelf-space in my local Sainsbury’s. The Colgate toothpastes in stock today are as follows:

That’s toothpaste only. Mouth cleaning "systems" and mouthwash are not included in that list.

They should have some form of Benihana-style approach, whereby you choose the attributes you want of your toothpaste and they make it there and then for you. That is, of course, if there is any difference between the contents of the above-mentioned tubes.

I was quite confused, so I bought some Macleans.


4 Responses to “Toothpaste madness”

  1. Steve on September 2nd, 2007 19:19

    My toothpaste of choice is the advanced sensitive whitening time control multi-protection anti-tartar strengthening deep clean with cavity protective cooling crystals, but they don’t do it with those red stripes so I’ll take my business elsewhere thank you very much. Can’t help but feel Colgate missed a trick there.

    Please tell me you didn’t stand in Sainsbury’s writing all these down.

  2. Dan on September 2nd, 2007 21:26

    I stood in Sainsbury’s typing all 17 Colgate toothpaste types into my phone. I did this for the greater good of my limited blog readership.

    Sorry to disappoint, Steve.

  3. elise on September 3rd, 2007 01:08

    overabundance of choice is ruining the shopper’s experience. with all the options at hand, one starts to expect, maybe even feel entitled to, finding *exactly* what they are looking for (assuming they know to begin with).

    i’d say a more imperative concern these days is to ensure the product you’re buying is legit and not tainted toothpaste made in china.

  4. Jon on September 6th, 2007 02:20

    By ‘limited blog readership’ are you referring to the limitations of your individual blog readers, or the overall number of people reading your blog?

    Or maybe both?

    How many of Sainsbury’s own brand do they sell?

    To truly complete the picture and put the number of Colgate variants into perspective it feels right to complete a full review of all brands sold at your local store.

    Can we also see a photo of the toothpaste section?

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