The Link’s effect

Lynx’s latest campaign tells us men that "Its good to mix things up". Punctuation included, it seems.

Lynx

The above screenshot from the Lynx website has addressed the error, albeit with the apostrophe quite clearly added as an afterthought; the TV is yet to catch up. It reminds me of Cadbury’s Creme Egg slogan, which temporarily read "How do you eat your’s?"

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