Microsoft? Who are they?

"Competition, even stiff competition from Microsoft, doesn’t bother us because it will either make the internet as a whole better or it will be irrelevant to making it better."

What beautiful arrogance from Sam Schillace, head of Google Docs, in response to Microsoft’s forays into cloud computing, quoted in the BBC’s article on the subject.

This is the world in which the killer applications will be kings. Facial recognition incorporated with photos, even videos; offering Office to the online world without a discernible difference to the desktop equivalent; and bringing file and document management through straightforward interfaces.

Underpinning all of this, the need for a near-flawless security model to give customers confidence in the safety of their data, and similarly impressive levels of resilience to allow those customers uninterrupted access.

Google, Microsoft and Amazon are well-placed to exploit the potential rewards that getting this right can bring. Others, like IBM, could join the party given their size. But they aren’t sufficiently fleet of foot nor visionary to get it right. Let’s see how it all pans out.

Comments

2 Responses to “Microsoft? Who are they?”

  1. Nick Robinson on October 29th, 2008 08:41

    It might not be arrogance – he might actually mean it. Having a successful competitor in your industry does actually help to raise everybody’s game and means that you don’t have to do all the forward development yourself.

    On the other hand, perhaps he’s not worried about Microsoft, given the necessary conditions for success in this which you have set out, Dan:

    “Underpinning all of this, the need for a near-flawless security model to give customers confidence in the safety of their data, and similarly impressive levels of resilience to allow those customers uninterrupted access.”

    – hardly seems likely that Microsoft could deliver that, does it!?

  2. I on November 3rd, 2008 18:19

    Microsoft could stuff Google on Cloud computing.

    All it needs is Linq, layered on top of ADO.Net for entities, and then a cloud of objects in store, and it could do link queries against the cloud of objects.

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