The new F1 advertising model?

To bring Formula 1 sponsorship to the masses, why don’t they adopt a lottery-style approach?

They invite small companies to buy £100 "lottery" tickets,each with the chance of winning the rights to their logo appearing downthe side of the Brawn GP car when it whizzes around the Malaysian trackthis weekend.

5,000 tickets later and we have £500,000 in revenueand a lucky winner whose logo will be blazened upon TV screens theworld over.

Maybe that’s the advertising model for the cash-strapped sport that it has become.

Just a thought.

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