Wedge: the loyalty card
It seems my idea for a generic, small-retailer loyalty card has been launched, in the form of Wedge. In a sentence, it’s a loyalty card for smaller-scale retailers in London.
Its take-up by retailers will be dependent on take-up by consumers, which in turn will be dependent on take-up by retailers. It’s a hard one to crack. But it’s already advertising stores using the card in 134 categories, and a random click on Babies yielded 16 participating retailers. And a further seven companies categorised under Bicycles. Not bad.
June 28, 2009 | Filed Under General, Good ideas?
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