Wedge: the loyalty card

It seems my idea for a generic, small-retailer loyalty card has been launched, in the form of Wedge.  In a sentence, it’s a loyalty card for smaller-scale retailers in London.

Its take-up by retailers will be dependent on take-up by consumers, which in turn will be dependent on take-up by retailers.  It’s a hard one to crack.  But it’s already advertising stores using the card in 134 categories, and a random click on Babies yielded 16 participating retailers.  And a further seven companies categorised under Bicycles.  Not bad.

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