How the BBC might personalise its content

I have a dream.

I’d like to be able to rate my interest in the categories in BBC News.  On a scale of 1–10, say.

Upon being published, the BBC will score every single story on an importance/significance scale of 1–10.  And articles will automatically be given a recency score, from 10 (breaking news) to 1, a couple of days old.

In putting together my personalised BBC News homepage, the BBC will multiply these three scores together for each article: my interest * importance * recency.  So each article gets a score out of 1,000.  And articles will be presented to me according to that score.

A similar methodology could be used for the BBC Sport site, with articles about sports I’m not overly interested in only coming to the fore when there’s little else going on, or if they’re sufficiently significant/recent to trump my content of interest.

Sound sensible?


One Response to “How the BBC might personalise its content”

  1. Greg Sharpe on January 17th, 2010 01:28

    I don’t see why I should have to actively tell the BBC what I want to see. Once I have logged in (once) the site should firstly remember what type of content I am interested in most by monitoring what type of content I access most. UK Politics and the football and rugby sides I follow should be picked up almost instantaneously. Content with these elements would then be presented to me before anything else.

    The site should then be able to further aggregate the content I find most interesting by following the amount of time I stay on a particular page. Up to 10 seconds let’s say, means I’ve skimmed it and didn’t find it tremendously interesting. Anything over would usually indicate that I’ve read it in full, and thus it was relevant to me.

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