Adobe vs. Apple

The war between Adobe and Apple, two of the earliest leviathons in the dictionary of technical giants (Yahoo! bringing up the rear, natch), is very interesting to watch.

For once, it’s not about shareholder value.  It’s seemingly about a personal vendetta.  Jobs hates Adobe.  And he’s doing everything he can to remove their very presence from Apple’s devices.

The interesting part is not this development specifically.  It’s the fallout from it.

There are already a bunch of sites that I frequent that use Flash as the platform for their video content.  The main one is the BBC, but this morning I tried to access the video footage of the  John Higgins scandal from the News of the World site and failed miserably from my iPhone.  Maybe such sites were waiting for Adobe to enable its video to be accessible from Apple’s mobile devices.  Or maybe they were waiting for Apple to enhance their own offering to embrace Flash.  Either way, it’s not clear that neither scenario will materialise.  So what will the content providers do?

They have two primary options, as I see it:

Selfishly, I hope they (particularly the BBC) adopt the latter approach.  Only time will tell how things transpire.  Meanwhile, Adobe must be seething.

Comments

4 Responses to “Adobe vs. Apple”

  1. Simon on May 2nd, 2010 23:54

    Makes me laugh that lots of the people complaining about the lack of Flash are the types of people likely to use Firefox and a Flash-blocker…

    Steve’s doing us a favour. The web is more accessible without Flash.

    Simon

  2. Shanahan on May 3rd, 2010 01:41

    Flash is already dead, it just doesn’t know it yet. Now I wish PDFs would go too. 60MB of crap downloaded just to view a document.

    Funnily enough I had no problem viewing Higgins from that link you’d FB’d on my shiny new Android.

  3. Alan on May 3rd, 2010 21:41

    don’t be daft. it’s not personal. steve doesn’t like things that aren’t “perfect”. he has form here – all the way back to single button computer mice, no floppy discs on the first macbook, arguably even USB over other connection formats and so on. his main points are that cross-platform development results in poor quality code and that flash causes the most crashes. i’m with him on both of those.

    youbtube works fine on the iphone so they’ve proved that a change can be achieved; msft will support and push HTML5 and apple’s increasing market share (where market is defined as % of internet pages viewed rather than any particular device type) will ensure that it becomes the norm even faster

  4. SLATFATF on May 9th, 2010 18:44

    What is worse, is that of you go to Adobe site now to download the pdf viewer (as you say bloatware) you can’t unless you first install Flash.

    There are some other non bloat ware pdf viewers out there. I quite like PDFs. Especially now that making them is a simple menu click and not the purchase of expensive Adobe software.

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