Adobe vs. Apple
The war between Adobe and Apple, two of the earliest leviathons in the dictionary of technical giants (Yahoo! bringing up the rear, natch), is very interesting to watch.
For once, it’s not about shareholder value. It’s seemingly about a personal vendetta. Jobs hates Adobe. And he’s doing everything he can to remove their very presence from Apple’s devices.
The interesting part is not this development specifically. It’s the fallout from it.
There are already a bunch of sites that I frequent that use Flash as the platform for their video content. The main one is the BBC, but this morning I tried to access the video footage of the John Higgins scandal from the News of the World site and failed miserably from my iPhone. Maybe such sites were waiting for Adobe to enable its video to be accessible from Apple’s mobile devices. Or maybe they were waiting for Apple to enhance their own offering to embrace Flash. Either way, it’s not clear that neither scenario will materialise. So what will the content providers do?
They have two primary options, as I see it:
- Do nothing. This will lose them the Apple market when it comes to media that they present in Flash format
- Do something. Switch their allegiance by providing video content via another technology, thus allowing it to be accessed by Apple devices.
Selfishly, I hope they (particularly the BBC) adopt the latter approach. Only time will tell how things transpire. Meanwhile, Adobe must be seething.