FreshBooks: thanks for dinner
Last night, Mike McDerment, FreshBooks CEO, bought me dinner.
About a week ago, I received an email saying that he’d be in town and would like to treat some of his “awesome London customers” to a free dinner. I couldn’t make the previous one, but made an effort to make myself available for this one. And it was great.
Around 20 customers turned up at the Distillers near Smithfield Market. It was great to meet a bunch of people in similar proverbial boats to myself, and great to meet Mike himself—a down-to-earth Torontonian dedicated to providing great customer service.
He has built his business of 50 people around an online invoicing application that does what it needs to do. Their strapline: we wanted something better so we built it. FreshBooks allows you to create estimates and invoices in a consistent manner, issue them to clients and for these to be accessible online, either securely or otherwise. All of the invoice chasing happens in the background without you having to worry about it. It’s worth the relatively small price I pay for the convenience and comfort—and I recommend it wherever I go.
The dinner was a lovely touch. It likely generated more business through word-of-mouth than it cost to put on. But speaking with Mike, he wasn’t driven by money at all. He’s driven by providing a great service. And that he does. (John Coates, a member of his team (not to be termed an employee, I was politely corrected) gave me fabulous service over the phone when I was struggling to find some functionality a little over a year ago when I registered.)
Dinner was good, the company was great, and while dinner was free, I’d have happily paid for such an entertaining evening. It was refreshing to say the least to hear such a deep passion for customer service, and a no nonsense approach to doing business. Thanks, Mike.