Fucking Hobnobs

Earlier today, my friend Paul Clarke tweeted thus:

There are few challenges that cannot be surmounted with the aid of a dark chocolate Hob Nob.

I corrected him, suggesting that HobNob was one word, camel case. My source: Wikipedia. (Topical.) Discussion ensued, and I think it was settled that that the current standard is actually Hobnob—one word, no camel-casing.

The reason for the confusion was that the McVitie’s branding is inconsistent. It seems that it’s changed over the years, switching from HobNob to Hobnob. The current standard is certainly Hobnob.

As such, I’ve spent part of my Friday evening updating the Hobnob Wikipedia page to reflect the revised branding.

FML.

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